Brand Guidelines

The Surya brand

A living reference for the visual language behind the work — the colors, type, and logo that keep everything feeling consistent, sharp, and unmistakably ours.

Logo

The mark

Surya

Symbol

The standalone glyph for avatars, favicons, and tight spaces.

Surya

Wordmark

Set in Inter Semibold with tight tracking for text-only contexts.

Surya

Lockup

Symbol and wordmark paired — the default for headers and footers.

Colors

Palette

Accent

rgb(190, 242, 100)

Background

rgb(9, 9, 11)

Text

rgb(255, 255, 255)

Surface

rgba(255,255,255,0.04)

Border

rgba(255,255,255,0.1)

Neutral text scale

Text Bright

rgb(228, 228, 231)

Text Body

rgb(212, 212, 216)

Text Muted

rgb(161, 161, 170)

Text Dim

rgb(113, 113, 122)

Text Faint

rgb(82, 82, 91)

Typography

Typeface & scale

Aa

Aa

Inter

A single typeface across the entire brand. Medium (500) anchors display and headings, Semibold (600) marks titles and labels, and Regular (400) carries body copy — always with tight tracking on larger sizes.

Regular 400

Medium 500

Semibold 600

Display

88 / 60 / 40px · Medium

The quick brown fox

The quick brown fox

Heading

44 / 36 / 28px · Medium

Data-driven marketing

Data-driven marketing

Card Title

19px · Semibold

Performance Marketing

Performance Marketing

Body

18px · Regular

Body copy for paragraphs and longer descriptions.

Body copy for paragraphs and longer descriptions.

Caption

14px · Regular

Caption text for supporting details and metadata.

Caption text for supporting details and metadata.

The vision

The vision

of engineering

of engineering

is

is

human

human

+

+

AI

AI

I help businesses rank higher, get discovered in AI-powered search, and grow through strategic digital marketing.

© 2026 Surya Shanmugam. Built with care.

Performance Marketing · SEO · B2B Growth

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