Available for new roles · Mumbai, Maharashtra

Surya Shanmugam

Performance Marketing Specialist

I turn paid media, SEO and analytics into measurable B2B pipeline — 3+ years scaling ROI for manufacturing and trading brands.

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Years in Performance

Brands Scaled

B2B

Lead-Gen Focus

MBA

Marketing

Tools & platforms I work with

Google Ads
Meta Ads
LinkedIn Campaigns
GA4
Search Console
Looker Studio
SEMrush
Google Trends
HubSpot
Mailchimp
GetResponse
WordPress
Framer
Premiere Pro
Canva
Zoho

About

Data-driven marketing that compounds into pipeline.

I’m a results-driven Performance Marketing Specialist with 3+ years managing paid campaigns, SEO and B2B lead generation for manufacturing and trading organisations. I run end-to-end campaigns — strategy, creative, analytics and optimisation — and I’m MBA-qualified with a track record of improving search rankings and scaling brand visibility across digital channels.

Measurable ROI

Across Google Ads, Meta Ads and LinkedIn — with GA4, SEMrush and Looker Studio keeping every rupee accountable.

Capabilities

What I bring to the table.

Performance Marketing

Google Ads & Meta Ads campaigns engineered to lower cost-per-lead cycle over cycle.

Performance Marketing

Google Ads & Meta Ads campaigns engineered to lower cost-per-lead cycle over cycle.

Performance Marketing

Google Ads & Meta Ads campaigns engineered to lower cost-per-lead cycle over cycle.

SEO — On & Off Page

SEMrush-driven strategies that move keyword rankings and grow organic traffic.

SEO — On & Off Page

SEMrush-driven strategies that move keyword rankings and grow organic traffic.

SEO — On & Off Page

SEMrush-driven strategies that move keyword rankings and grow organic traffic.

Web Analytics

GA4, Search Console & Looker Studio reporting that turns data into decisions.

Web Analytics

GA4, Search Console & Looker Studio reporting that turns data into decisions.

Web Analytics

GA4, Search Console & Looker Studio reporting that turns data into decisions.

LinkedIn & B2B Brand

Building industry credibility and engagement with the right buying segments.

LinkedIn & B2B Brand

Building industry credibility and engagement with the right buying segments.

LinkedIn & B2B Brand

Building industry credibility and engagement with the right buying segments.

Video & UGC Content

UGC-style promos edited in Premiere Pro to strengthen social proof.

Video & UGC Content

UGC-style promos edited in Premiere Pro to strengthen social proof.

Video & UGC Content

UGC-style promos edited in Premiere Pro to strengthen social proof.

Web & CMS

SEO-ready sites and CMS management in WordPress and Framer.

Web & CMS

SEO-ready sites and CMS management in WordPress and Framer.

Web & CMS

SEO-ready sites and CMS management in WordPress and Framer.

Selected Work

Campaigns that moved the numbers.

Paid Media

−38%

Cost per lead

Cutting cost-per-lead for a manufacturer

DesignTree Ltd.

Restructured Google & Meta Ads with tighter audience segmentation, lowering CPL across successive campaign cycles.

Paid Media

−38%

Cost per lead

Cutting cost-per-lead for a manufacturer

DesignTree Ltd.

Restructured Google & Meta Ads with tighter audience segmentation, lowering CPL across successive campaign cycles.

SEO

+64%

Organic traffic

Ranking a pharma trader on page one

Shubham Pharmachem

On- and off-page SEO in SEMrush that lifted keyword rankings and search discoverability.

SEO

+64%

Organic traffic

Ranking a pharma trader on page one

Shubham Pharmachem

On- and off-page SEO in SEMrush that lifted keyword rankings and search discoverability.

Social

3×

Engagement

Building a B2B brand on LinkedIn

Shubham Pharmachem

Spearheaded LinkedIn content that grew industry credibility and follower engagement.

Social

3×

Engagement

Building a B2B brand on LinkedIn

Shubham Pharmachem

Spearheaded LinkedIn content that grew industry credibility and follower engagement.

Content

150+

Assets shipped

UGC video that builds trust

DesignTree Ltd.

UGC-style promos edited in Premiere Pro to strengthen brand credibility and social proof.

Content

150+

Assets shipped

UGC video that builds trust

DesignTree Ltd.

UGC-style promos edited in Premiere Pro to strengthen brand credibility and social proof.

Lead Gen

Trade shows

Exhibition campaigns that feed sales

Shubham Pharmachem

Designed creatives and collateral for industry exhibitions, directly supporting the sales pipeline.

Lead Gen

Trade shows

Exhibition campaigns that feed sales

Shubham Pharmachem

Designed creatives and collateral for industry exhibitions, directly supporting the sales pipeline.

Web

100%

On-page SEO

SEO-ready sites for clients

Rebelcorp

Built WordPress & Framer sites with clean UX and SEO-ready architecture for discoverability.

Web

100%

On-page SEO

SEO-ready sites for clients

Rebelcorp

Built WordPress & Framer sites with clean UX and SEO-ready architecture for discoverability.

SEO

GEO-ready

AI search visibility

Outranking competitors for a niche manufacturing product

DesignTree Ltd.

Built an FAQ section with schema markup and Generative Engine Optimisation, helping DesignTree outrank competitors for its own product category.

SEO

GEO-ready

AI search visibility

Outranking competitors for a niche manufacturing product

DesignTree Ltd.

Built an FAQ section with schema markup and Generative Engine Optimisation, helping DesignTree outrank competitors for its own product category.

GEO

Recommended

By Google Gemini

Getting a product recommended by Google Gemini

Sokka

Optimised a T-shirt brand's product data for Generative Engine Optimisation, earning a direct, unpaid Google Gemini product recommendation.

GEO

Recommended

By Google Gemini

Getting a product recommended by Google Gemini

Sokka

Optimised a T-shirt brand's product data for Generative Engine Optimisation, earning a direct, unpaid Google Gemini product recommendation.

Experience

Where I’ve made an impact.

Oct 2025 — Present

Now

Digital Marketing Associate

DesignTree Ltd.

B2B Manufacturing Firm

Optimised website content to on-page SEO best practices, lifting organic traffic and keyword rankings.

Ran Google Ads & Meta Ads lead-gen campaigns, reducing cost-per-lead over successive cycles.

Produced UGC-style promo videos in Adobe Premiere Pro to strengthen brand credibility.

Reported KPIs via GA4, Search Console & Looker Studio with actionable insights for management.

Jul 2024 — Sep 2025

Digital Marketing Executive

Shubham Pharmachem Pvt. Ltd.

B2B Trading Organisation

Spearheaded LinkedIn marketing to build B2B brand presence and industry credibility.

Managed website content and UX while staying aligned with SEO guidelines.

Designed creatives and collateral for exhibitions and trade shows, supporting the sales pipeline.

May 2023 — Jul 2024

Freelance Web Developer

Rebelcorp

Independent

Built and maintained client sites with clean UX and SEO-ready architecture in WordPress & Framer.

Implemented on-site SEO structures to improve search discoverability for client businesses.

Nov 2022 — Dec 2023

Branding & Media Intern

GNVS Institute of Management

Internship

Designed flyers, posters and event creatives in Canva and graphic tools.

Executed an admission-focused social ad campaign to drive enrolment enquiries.

Ran competitor analysis and refreshed content strategy to improve reach.

PROJECTS

A quick look at the work.

Manufacturing

6,000+

Total Leads

B2B Lead Generation Campaign

DesignTree Ltd.

A four-month Meta Ads program built from zero digital infrastructure — lookalike audiences from exhibition contacts, in-house UGC creative, and a full CRM-to-Meta tracking loop.

Manufacturing

6,000+

Total Leads

B2B Lead Generation Campaign

DesignTree Ltd.

A four-month Meta Ads program built from zero digital infrastructure — lookalike audiences from exhibition contacts, in-house UGC creative, and a full CRM-to-Meta tracking loop.

Manufacturing

6,000+

Total Leads

B2B Lead Generation Campaign

DesignTree Ltd.

A four-month Meta Ads program built from zero digital infrastructure — lookalike audiences from exhibition contacts, in-house UGC creative, and a full CRM-to-Meta tracking loop.

Manufacturing (Thermolaminates)

SEO & GEO Strategy

DesignTree Ltd.

A surgical FAQ + schema markup intervention that took DesignTree from invisible to ranking on Google for its own product category — while also optimising for AI-powered search (GEO).

Manufacturing (Thermolaminates)

SEO & GEO Strategy

DesignTree Ltd.

A surgical FAQ + schema markup intervention that took DesignTree from invisible to ranking on Google for its own product category — while also optimising for AI-powered search (GEO).

Manufacturing (Thermolaminates)

SEO & GEO Strategy

DesignTree Ltd.

A surgical FAQ + schema markup intervention that took DesignTree from invisible to ranking on Google for its own product category — while also optimising for AI-powered search (GEO).

Clothing

Zero

Paid Ad Spend

Generative Engine Optimisation (GEO)

Sokka

Optimised a T-shirt brand's product data for Generative Engine Optimisation — earning a direct Google Gemini recommendation with zero paid ads and no backlink campaign.

Clothing

Zero

Paid Ad Spend

Generative Engine Optimisation (GEO)

Sokka

Optimised a T-shirt brand's product data for Generative Engine Optimisation — earning a direct Google Gemini recommendation with zero paid ads and no backlink campaign.

Clothing

Zero

Paid Ad Spend

Generative Engine Optimisation (GEO)

Sokka

Optimised a T-shirt brand's product data for Generative Engine Optimisation — earning a direct Google Gemini recommendation with zero paid ads and no backlink campaign.

View all case studies

Education

MBA — Marketing

2022 — 2024

B.Com — Commerce

2018 — 2021

Languages

English

Professional

Hindi

Professional

Tamil

Native

Let’s talk

Ready to grow your pipeline?

Whether it’s paid media, SEO or full-funnel B2B campaigns — let’s build something measurable together.

suryaselvi.2204@gmail.com

+91 99676 77402

Mumbai, Maharashtra

suryaselvi.framer.website

The vision

of engineering

human

I help businesses rank higher, get discovered in AI-powered search, and grow through strategic digital marketing.

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